Podcast
Root Causes 11: Authentication Is Not for the Authenticated


Hosted by
Tim Callan
Chief Compliance Officer
Jason Soroko
Fellow
Original broadcast date
April 9, 2019
With so much debate about the role and importance of authentication in digital systems, it is important to remember the purpose of authenticated identity in our cyber interactions. Join us for a discussion of who benefits from known identity, what can go wrong when identity is obscured, and why ecosystems must include incentives for members to participate in identity authentication.
Podcast Transcript
Lightly edited for flow and brevity.
That’s a good thing as well, but there’s also a concrete benefit which is research has indicated that when people see these company names that are usually in green sitting there in the browser, what we shorthand we call the green address bar, that they’re actually more likely to engage with the website. They’re more likely to complete a transaction or open a new account or use an online account they already have. They’re more likely to stay on the site, less likely to bounce. All those benefits are directly going back to the business who stands up the site.
If you think about it, it makes sense. If people can trust that they’re not being defrauded and they’re not being duped, then people will be more likely to engage in what they consider to be sensitive interactions than if they can’t trust that.

