Sectigo expands portfolio with VMC and CMC certificates to strengthen enterprise email trust, combat phishing and boost email engagement

As phishing, spoofing, and brand impersonation continue to rise, enterprises face mounting pressure to not only strengthen email authentication protocols but to prove trust visually to customers, partners, and employees. VMCs and CMCs address this challenge by enabling logo display through the Brand Indicators for Message Identification (BIMI) standard across supported inbox providers, including Gmail, Apple Mail, and Yahoo. 

“Email remains one of the most powerful yet vulnerable channels for customer engagement,” said Dena Bauckman, senior vice president of product at Sectigo. “With VMCs and CMCs, we’re giving enterprises a way to turn backend authentication, such as DMARC, into a visible trust signal that protects brands, reassures recipients, and drives stronger engagement in the inbox.”

After releasing VMC and CMC solutions through its website last year, Sectigo is strategically expanding the offering to meet enterprise requirements by enabling full certificate management through Sectigo Certificate Manager. This now brings inbox-based brand trust into Sectigo’s broader portfolio of digital certificate and CLM solutions.

Through this expansion, enterprises can choose the certificate type that best aligns with their brand, legal and regional requirements:

• Verified Mark Certificates (VMCs) enable trademarked brands to display verified logos and qualify for Gmail’s blue checkmark in supported inboxes, reinforcing both security and brand authority. 
• Common Mark Certificates (CMCs) extend inbox logo display to organizations without registered trademarks, offering a faster path to visual brand recognition and email trust.

Beyond strengthening email security, visual brand indicators in inboxes can significantly improve marketing performance, including higher open rates, stronger brand recall, and increased purchase intent. Visual verification helps email recipients more easily distinguish legitimate messages from fraudulent ones. Together, the two certificate types give enterprises flexibility to scale inbox branding and protection across brands, regions, and domains. 

To learn more visit: https://www.sectigo.com/enterprise-solutions/certificate-manager/vmc-cmc-certificates

Additional Resources:

• Blog: VMC vs. CMC certificates: what's the difference
• Blog: What are Verified Mark Certificates & how do they help authenticate emails?
• Blog: What are Common Mark Certificates
• Data Sheets: VMC, CMC
• Root Causes Podcast: Episode 529 – What is a Common Mark Certificate?

About Sectigo 
Sectigo is the most innovative provider of certificate lifecycle management (CLM), delivering comprehensive solutions that secure human and machine identities for the world’s largest brands. Sectigo’s automated, cloud-native CLM platform issues and manages digital certificates across all certificate authorities (CAs) to simplify and improve security protocols within the enterprise. Sectigo is one of the largest, longest-standing, and most reputable CAs with more than 700,000 customers, six combined active seats in the CA/Browser Forum and ETSI, and two decades of delivering unparalleled digital trust. For more information, visit www.sectigo.com or follow us on LinkedIn. 

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