Expert Comment: Why Is It Important For Consumers & Businesses To Learn How To Spot Deep Fakes?

The issue of deepfakes continues to dominate news headlines, especially as the technology behind them becomes more advanced.

The upcoming election year only makes this worse, as deepfakes pose a real threat to the democratic process. Because of this, the EU has called on big tech companies like Facebook, TikTok and others to label AI-generated deepfakes ahead of the EU polls in June. This shows just how central big tech companies will be in helping curb disinformation driven by deepfakes.